Collection

The Principle

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STOP® exists to create pause.

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The world trains us to react quickly. We recognize symbols and make assumptions without thinking. STOP® interrupts that reflex.

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The symbol on the hat is intentional. You see a gun and your mind fills in the rest. Then you see STOP®. Then you see the gun turned upside down and backward, unable to function. The assumption breaks. The action stops. The moment shifts.

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That disruption is the point.

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STOP® does not tell people what to think. It interrupts automatic thinking long enough for awareness to take over. Meaning is not delivered. It’s discovered in the pause.

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STOP® is not about control.
It is about permission.