Collection

The Intention

In 2016, in the aftermath of the murder of Alton Sterling, Seanne N. Murray, Esq. set out to understand gun violence in America from the inside. She traveled between Los Angeles and Chicago, sitting with perpetrators, survivors, activists, and solution builders. What she found was not just a crisis. It was a normalization. A slow, steady cultural acceptance of violence as inevitable.

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STOP® was her answer to that normalization.

Not a campaign. Not a moment. A position. One word, worn with intention, carried into every room, every street, every conversation where silence has been allowed to stand in for complicity.

The STOP® word mark is direct and unambiguous.

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The STOP® icon depicts a firearm rendered nonfunctional and intentionally reversed, symbolizing interruption, refusal, and the act of stopping harm before it occurs.

Each stands on its own. Together, they form a single statement.

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A visible refusal.

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STOP® is meant to be worn as a declaration against the acceptance of gun violence in any form. Not as a trend. Not as a slogan. As a belief system you carry on your body every day.

The message is simple and uncompromising.

Gun violence must stop.

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And so must everything else we have been told to accept.

One word. Infinite Stories.